CELEBRATING SUSTAINABLE INNOVATION at TUTTOFOOD Milano 2025
Sustainable innovation is an asset of TUTTOFOOD Milano 2025. The pursuit of responsible food models, best practices, and ESG-driven innovations takes center stage with the Better Future Award 2025, the highly anticipated biennial recognition for product innovation.
Award CATEGORIES
Organized in collaboration with GDOWeek and MarkUp, the award features four key categories:
- PRODUCT INNOVATION – Recognizing the most relevant new food & beverage launches
- ETHICS AND SOCIAL RESPONSIBILITY – Highlighting sustainable production processes, environmental actions, social and educational initiatives, inclusivity projects and charities supporting developing countries.
- PACKAGING INNOVATION – Showcasing solutions that emphasize transparency and environmental responsibility
- FOODSERVICE INNOVATION – Celebrating advancements that enhance the dining-out experience while also catering to high-quality at-home consumption
WHAT TO EXPECT in this area?
The Better Future Area will showcase 100 outstanding products selected for their originality and alignment with the award’s sustainability criteria. Journalists, buyers, and industry professionals can explore the exhibition during show hours to gain insights into the latest trends shaping the agri-food sector.
On the afternoon of Monday, May 5, the Better Future Arena will host the official award ceremony by GDOWeek and MarkUp, recognizing the top innovations across all categories.
