HONEY UNDER THE LENS: PERCEPTIONS, TRUTHS AND NEWS MARKET CHALLENGES

Honey is a “living,” natural, and delicate product that deserves careful and knowledgeable handling. The event aims to clarify a landscape often distorted by investigations, misconceptions, and real risks of fraud, while also exploring future prospects, new consumption trends, and shifting socio-demographic dynamics. After an overview of the market and Conapi-Mielizia’s role, expert Lucia Piana will delve into product quality and the main types of fraud. A discussion with leading Italian retailers will follow, offering insights and strategies to enhance honey’s value and meet evolving consumer needs.